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5 Ways to Update Your Old Content

Picture of woman sitting at the computer with the title of the blog

If you’re anything like me, the old content on your website and social channels is the last thing on your mind! Rather you are focused on the here and now, what content is relevant to today and how does this help you with your organic SEO.

However, old content is still relevant and need to be managed and reviewed as part of your overall marketing schedule.

Danny Goodwin from the Search Engine Journal proposes that you have a choice, remove old content or improve it as it does have a significant impact on your websites visibility and how it is crawled by the bots.

Danny explains that the rise of the ‘content is king’ mantra for marketers and SEO professionals saw a plethora of key word content produced and published on line, content that although was rich in the key words of the site was not particularly useful to the consumer.

The recent Google bot updates are now designed to look for content that is not only key word rich, but that is useful, optimised and relevant. That is content that is authentic and written to enhance a user’s search rather than be generic content designed only to bump up the key word indicators for the site.

So, the question is now, what do you do with that old content sitting in your archives? Here are 5 ways you can re-purpose your content and boost your organic SEO.

 

1 – Take the key concept of your content and turn it into a bullet point Instagram post then delete original post.

2 – Rewrite your post to make it user friendly, relevant and optimised. Keep it short and eliminate unnecessary jargon

3 – Delete your post and move on!

4 – Look for authors on a similar topic and repost with links to relevant authors and updated photos.

5 – Turn your post into a series of shorter posts designed for Facebook, eliminate any content that is not specifically relevant to the topic and post with engaging graphics

 

As you can see the content marketing game has evolved from the long key word rich jargon which sat hidden in the back end of the website to user friendly, optimised and relevant content that will serve a purpose.

Hopefully this have given you a few idea’s about what you can do with your old content, moving forward.  If you would like to have a read of Danny Goodwin’s article you have a look at it here http://bit.ly/2YWkGfT

 

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Carolyn Ferrando

Social Media Consultant
Puppy mummy and social media lover, Carolyn is passionate about people and business. She loves the challenges that social media presents and enjoys nothing more than content creation, and meeting new people both online and offline. Helping small business succeed in the large digital world is her ethos and one that shapes the direction of Hawthorne Social. You can follow her on instagram at @carolyn_ferrando

Chat Bots Made Easy

As a small business it can often feel so hard to compete on scale with ‘big business especially when it comes to technology.
 
With the advancement of AI and Bots (basically computer driven automated answering services which are able to answer questions etc on an almost human like interaction scale), it may seem as though the divide between small & big business just got even bigger.
 
However, all is not lost! The amazing thing about our current digital revolution is that high tech resources are now being produced on scales that are often free or at the very least super affordable for small business.
 
So, the price is right but I hear you saying ‘how on earth do I use these things?’ Well again the answer is surprisingly simple! There is some amazing technology now available that is so automated that it is literally to a drag and drop level. If you’re able to compose an email you can certainly create your own Bot!
 
Search Engine Journal has just released a great article by Virginia Nussey it’s definitely worth a read. You can find the link to the article here http://bit.ly/2WSDOtJ
 
Let me know if you are using a Chatbot or are looking to implement one, what did you like, what didn’t you like? Don’t forget to check out our article on How to Write Amazing Emails for more great info on cracking the world of cold call marketing!
 
x Carolyn
 
 
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Carolyn Ferrando

Social Media Consultant
Puppy mummy and social media lover, Carolyn is passionate about people and business. She loves the challenges that social media presents and enjoys nothing more than content creation, and meeting new people both online and offline. Helping small business succeed in the large digital world is her ethos and one that shapes the direction of Hawthorne Social. You can follow her on instagram at @carolyn_ferrando

Write Amazing Emails

First Impressions Count!

First Impressions Count! – In the battle for your customers attention first impressions count!

Here are some key tips to get your emails and messages not only noticed but opened and actioned which after all is the goal!

1) Hook them with a catchy subject line… think funny, controversial or mysterious anything that makes the reader want to click on the messages/email to find out more.

2) Set the tone with a good subject line, make it personal and original not the same generic lines that are used over and over again.

3) Embrace personalisation, use your customers name where possible and tailor the message to them, make them feel as though you have taken the time to write to them personally not just a cookie cutter template message.

4) Don’t be afraid to compliment but do it sincerely and make sure it is something you can back up. This shows you have taken a personal interest in them.

5) Remember that less is more, get to your point in the first couple of lines. People are very time poor and will generally skim messages for the main points, so get to the point quickly.

6) Include your common connections, if you have any common connections with your customer be sure to mention this. This helps build relationship and goes towards your authenticity as a person and a business.

Let me know if you use any of these tips and if they work for you! I have a great free email template for give away so message me if you would like a copy and I’ll get it out to you.

x Carolyn

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Carolyn Ferrando

Social Media Consultant
Puppy mummy and social media lover, Carolyn is passionate about people and business. She loves the challenges that social media presents and enjoys nothing more than content creation, and meeting new people both online and offline. Helping small business succeed in the large digital world is her ethos and one that shapes the direction of Hawthorne Social. You can follow her on instagram at @carolyn_ferrando